The Founders Edge Podcast

"Strategic moves, smarter exits"

Hey! We are pumped you’re here - Each week we highlight & interview digital business owners, executives and impactful leaders to highlight their experience and expertise in their industry!

How we thank you for being a VIP guest on our show:

Enhanced Reach: We email your episode to our list of thousands of C-level executives & business owners who consume these episodes. This means you will get more reach and targeted exposure than almost any other interview you do this year!

Amplify Your Voice: Share your insights with a dedicated audience of listeners who would love to know more about you & your story. We also give you the full recording, transcript and a social media kit to use for enhanced exposure & content!

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Questions We May Ask!

  • Your Current Station:

    Can you give us a 90 second view of who you are, what company you work for and what you do their?

  • Your Expert Superpower:

    If you had to define your “expert superpower,” the unique skill or insight that sets you apart in your industry, what would it be, and how has it shaped your success?

  • A Journey to Leadership:

    What inspired you to pursue your current path, and how has your vision evolved along the way?

  • Making an Impact:

    How are you currently applying your expertise to create meaningful change or innovation in your company or for your clients?

  • Navigating Failure:

    What is one of the biggest challenges you have had to face in your life, how did you overcome it, and what is one lasting lesson you were able to take away from that experience?

  • Your Secret Sauce:

    What is a unique framework, strategy, or principle you use in your work that you believe others in your industry overlook or underutilize?

  • Future-Proofing Success:

    In a rapidly changing world, where do you see you industry going over the next 5-10 years and how are you working to stay ahead of that curve?

  • Solving for the Past:

    In your experience, what do you see as the biggest problem in your industry currently and how are you solving for that?

  • Lessons for Aspiring Leaders:

    What advice would you give to someone aspiring to follow in your footsteps, whether as an entrepreneur, consultant, or industry expert?

  • The ONE Thing:

    If you wanted the viewers to take one thing from this interview or you could impart one final thought or idea, what would that be?

MEET YOUR HOST

Edgar Baum

Edgar Baum - Founder, Founders Edge Podcast

More About Edgar Baum

Edgar Baum is a strategist, data enthusiast, and trusted advisor to forward-thinking business leaders. As the Founder & CEO of Avasta, he champions profitable growth by redefining how companies measure success and seize opportunities. Edgar’s work is grounded in a fusion of finance, mathematics, and strategic foresight—empowering organizations to tap into their Winnable Addressable Market (WAM) and create long-term stakeholder value.

Over the years, Edgar has consulted for clients across North America, Europe, Asia, and Africa—bringing clarity to complex market dynamics and helping firms pivot with purpose. Whether advising a high-growth tech startup or a global investment firm, he delivers actionable insights that drive measurable impact.

Did You Know This About

Edgar Baum?

Edgar once used game theory to help a company outmaneuver a billion-dollar competitor—and it worked. His ability to see angles others miss has become one of his signature strengths.

He’s worked across more than 20 industries, from biotech and blockchain to consumer goods and private equity. That wide lens helps him spot patterns and opportunities others overlook.

Before founding Avasta, Edgar held positions at Merrill Lynch and Procter & Gamble. But perhaps more impressively, he has a knack for predicting market shifts before they make the news.

He's known for turning messy, complex data into clear strategies that actually drive growth—and he genuinely enjoys the process. Give him a spreadsheet and an espresso at 2 a.m., and he's in his element.

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Edgar Baum - Founder, Founders Edge Podcast

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